Building the Image of Tourist Destinations

Authors: Sonia Aleksieva, Stefania Temelkova

HOW DO WE SELECT OUR FAVORABLE TOURIST DESTINATIONS? How do we associate the magic of cities such as Florence, Paris, Amsterdam, Prague, New York, Dubrovnik, Berlin, St. Petersburg, Istanbul, Suzhou, Edinburgh? Where is the key to recognize Spain instead of Italy, France instead of the United States, China instead of Singapore, Greece instead of Turkey? Who turns the destination into a dream called Stonehenge, Notre Dame Cathedral, Grand Canyon, Pyramids of Giza, Great Wall, Machu Picchu, Meiji Temple?

Tourist destinations "participate" in classic PR campaigns and personal life stories of traveling people. The tourist destinations "play" the leading roles in the candied film series and the vacations of the stars whose photos obscure social networks. What do the experts know about the tourist destinations that make famous places in tourist magnets?

These are some of the topics presented in the book "Building an Image of Tourist Destinations", one of the first such journals devoted to the image of the destination, a key concept in the tourism system. By analyzing the concepts of "destination", "image", "brand", "brand", "logo", etc., the edition presents the difficult creative process in building a tourist brand in the context of the synergy with which the state, business, entrepreneurship and society in general, turn a beautiful country into a tourist destination.